Stop, Drop and Blog

As I mentioned, I grabbed BigBrother a Toy Story reader as part of his end of school gift. The morning that I purchased it, I stopped in the office and was talking to a co-worker about Toy Story. She’s a mom to three boys so we spend a lot of time discussing Buzz, Woody and their buddies. She told me that she bought a Toy Story 3 coloring book and that thankfully she looked at it before she gave it to the boys.

Because it gave away the story.

I went home and read through the book I got for BigBrother. It was your typical level 2 type reader: short sentences and easy words. I had figured it was like some of the other movie based readers we have in our library; instead of telling the full story of the movie that it either told a sub-story or a completely different story all together. Not this one.

I now know the full story of Toy Story 3. More than the trailer gives away.

But I won’t spoil it for you. Just like I didn’t spoil it for the boys. Because I took it away. BigBrother is mad. I mean, who could blame him? I gave him something he loved twice over: a book about Toy Story. And then I took it back. FireDad supported this venture though he feels equally Scrooge-like. We have made promises to read the book the night we get home from seeing the movie on June 18th. He doesn’t care. He’s mad.

I’m mad, too.

When it comes to the new Toy Story movie, marketers are in heaven. Not only do they know that kids are in love with the movie and characters (and expensive toys) but parents like me have also been in love with the movie for years. We’re equally excited about the next chapter in the toys’ journey. We want to buy the toys. We want to buy the books. And the games. And to catch the movie on opening day. We want to share our love of the movie with our children. And marketers know that. The toys are everywhere right now. Taunting us. And it’s working. I get it. I understand. Really, I do.

But could we leave the spoilers out of it until the movie is released?

Put the rocket ship sprinkler in the store. And the movie editions of Connect 4, Buckaroo, Memory and Operation (!). Please, pretty please, release the Buzz, Woody and Jessie costumes for Mr. Potato Head. If you could drop the price on Buzz and Woody themselves, I’d be thrilled. I think perhaps that bubbles and boogie boards are slight overkill but I’m okay with all of those things. Just stop putting out things with spoilers until after we’ve seen the movie. Pretty please?

Or I may have to make BigBrother and LittleBrother laser you. And nobody wants that, now do they?